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Algorithm
An algorithm is a
set of finite, ordered steps for solving a mathematical problem. Each Search
Engine uses a proprietary algorithm set to calculate the relevance of its
indexed web pages to your particular Query. The result of this process is a
list of sites ranked in the order that the search engine deemed most relevant.
Search engine algorithms are closely guarded in order to prevent exploitation
of algorithmic results. Search algorithms are also changed frequently to
incorporate new data and improve relevancy.
Algorithmic Results
Algorithmic results
are the ranked listings search engines provide in response to a Query. They are
often referred to as Organic Listings in contrast to Paid Listings because
their rank is based on relevancy rather than advertising revenue paid to the
search engine. However, paid listings do appear alongside algorithmic results
in many search engines, provided they are relevant. Improving a website's
unpaid algorithmic results is known as Natural Search Engine Optimization.
Alt Tag/Alt Text
An alt tag is the
HTML text that appears while an image is loading or when a cursor is positioned
over an image. Alt text is useful in Search Engine Optimization because it can
include keywords that a search engine looks for in response to a query.
Analytics
Analytics refers to
all the technology, programming, and data used in Search Engine Marketing to
analyze a website's performance or the success of an Internet marketing
campaign.
Anchor Text
Also known as link
text, anchor text is the visible, clickable text between the HTML anchor and tags. Clicking on
anchor text activates a Hyperlink to another web site. Anchor text is very
important in Search Engine Optimization because search engine algorithms
consider the Hyperlink keywords as relevant to the Landing Page.
Backlinks
Also known as back
link, backward link, or inbound links, backlinks are all of the links on other
websites that direct the users who click on them to your site. Backlinks can
significantly improve your site's search rankings, particularly if they contain
Anchor Text keywords relevant to your site and are located on sites with high
Page Rank.
Banned
Also known as
delisted or blacklisted, a banned site is a URL that has been removed from a
search engine's Index, typically for engaging in Black Hat SEO. Banned sites
are ignored by search engines.
Banner Ad
A banner ad is a
rectangular graphic advertisement. Banner ads are one of the commonest forms of
online advertising. Their sizes vary, but most measure 468 pixels wide by 60
pixels high. Clicking on a banner ad will direct you to the advertiser's
website or a designated Landing Page.
Black Hat SEO
Black hat SEO is
the term used for unethical or deceptive optimization techniques. This includes
Spam, Cloaking, or violating search engine rules in any way. If a search engine
discovers a site engaging in black hat SEO it will remove that site from its
Index.
Blacklisted
Also known as
banned or delisted, a blacklisted site is a URL that has been removed from a
search engine's Index, typically for engaging in Black Hat SEO. Blacklisted
sites are ignored by search engines.
Broken Link
Also known as a
dead link, a broken link is a link that no longer points to an active
destination or Landing Page. Search engines dislike broken links. Keeping all
of your site's links active is an important part of ongoing optimization.
Click Fraud
Click Fraud is the
illegal practice of manipulating Cost-Per-Click (CPC) or Pay-Per-Click (PPC)
revenue sharing agreements. There are numerous types of click fraud, but in a
typical scenario the webmaster of a site that earns money from each click of
the advertising links it publishes pays individuals a small fee to click those
links. Companies thus pay for advertising to clients who had no intention of
buying from them. Some companies have filed class action lawsuits alleging that
ad publishers such as Google and Yahoo! have failed to aggressively confront
click fraud because they benefit from increased CPC revenue.
Click-Through
Click-through
refers to a single instance of a user clicking on an advertising link or site
listing and moving to a Landing Page. A higher Click-Through Rate (CTR) is one
of the primary goals of Search Engine Optimization.
Click-Through Rate
(CTR)
Click-through rate
is the percentage of users who click on an advertising link or search engine
site listing out of the total number of people who see it, i.e. four
click-throughs out of ten views is a 40% CTR.
Cloaking
Cloaking is the
presentation of alternative pages to a search engine Spider so that it will
record different content for a URL than what a human browser would see.
Cloaking is typically done to achieve a higher search engine position or to
trick users into visiting a site. In such cases cloaking is considered to be Black
Hat SEO and the offending URL could be Blacklisted. However, cloaking is
sometimes used to deliver personalized content based on a browser's IP address
and/or user-agent HTTP header. Such cloaking should only be practiced with a
search engine's knowledge or it could be construed as black hat cloaking.
Contextual Link
Inventory (CLI)
Search
engines/advertising networks use their contextual link inventory to match
keyword-relevant text-link advertising with site content. CLI is generated
based on listings of website pages with content that the ad-server deems a
relevant keyword match. Ad networks further refine CLI relevancy by monitoring
the Click-Through Rate of the displayed ads.
Conversion
Conversion is the
term used for any significant action a user takes while visiting a site, i.e.
making a purchase, requesting information, or registering for an account.
Conversion Analytics
Conversion
analytics is a branch of Analytics concerned specifically with
conversion-related information from organic and paid search engine traffic,
such as the keywords converts used in their queries, the type of conversion
that resulted, landing page paths, search engine used, etc.
Conversion Rate
Conversion rate is
the next step up from Click-Through Rate. It's the percentage of all site
visitors who "convert" (make a purchase, register, request information,
etc.). If three users buy products and one user requests a catalogue out of ten
daily visitors, a site's conversion rate is 40%.
Cost-Per-Acquisition
(CPA)
Cost-per-acquisition
(CPA) is a return on investment model in which return is measured by dividing
total click/marketing costs by the number of Conversions achieved. Total
acquisition costs / number of conversions = CPA. CPA is also used as a synonym
for Cost-Per-Action.
Cost-Per-Action
(CPA)
In a
cost-per-action advertising revenue system, advertisers are charged a
Conversion-based fee, i.e. each time a user buys a product, opens an account,
or requests a free trial. CPA is also known as cost-per-acquisition, though the
term cost-per-acquisition can be confusing because it also refers to a return on
investment model.
Cost-Per-Click
(CPC)
Also known as
pay-per-click or pay-for-performance, cost-per-click is an advertising revenue
system used by search engines and ad networks in which advertising companies
pay an agreed amount for each click of their ads. This Click-Through Rate-based
payment structure is considered by some advertisers to be more cost-effective
than the Cost-Per-Thousand payment structure, but it can at times lead to Click
Fraud.
Cost-Per-Thousand
(CPM)
Also known as
cost-per-impression or CPM for cost-per-mille (mille is the Latin word for
thousand), cost-per-thousand is an advertising revenue system used by search
engines and ad networks in which advertising companies pay an agreed amount for
every 1,000 users who see their ads, regardless of whether a click-through or
conversion is achieved. CPM is typically used for Banner Ad sales, while
Cost-Per-Click is typically used for text link advertising.
Crawler
Also known as
Spider or Robot, a crawler is a search engine program that "crawls"
the web, collecting data, following links, making copies of new and updated
sites, and storing URLs in the search engine's Index. This allows search
engines to provide faster and more up-to-date listings.
Delisted
Also known as
banned or blacklisted, a delisted site is a URL that has been removed from a
search engine's Index, typically for engaging in Black Hat SEO. Delisted sites
are ignored by search engines.
Description Tag
Also known as a meta
description tag, a description tag is a short HTML paragraph that provides
search engines with a description of a page's content for search engine Index
purposes. The description tag is not displayed on the website itself, and may
or may not be displayed in the search engine's listing for that site. Search
engines are now giving less importance to description tags in lieu of actual
page content.
Directory
A directory is an
Index of websites compiled by people rather than a Crawler. Directories can be general
or divided into specific categories and subcategories. A directory's servers
provide relevant lists of registered sites in response to user queries.
Directory Registration is thus an important method for building inbound links
and improving SEO performance. However, the decision to include a site and its
directory rank or categorization is determined by directory editors rather than
an Algorithm. Some directories accept free submissions while others require
payment for listing. The most popular directories include Yahoo!, The Open
Directory Project, and LookSmart.
Doorway Page
Also known as a
gateway page or jump page, a doorway page is a URL with minimal content
designed to rank highly for a specific keyword and redirect visitors to a
homepage or designated Landing Page. Some search engines frown on doorway pages
as a softer form of Cloaking or Spam. However, doorway pages may be legitimate
landing pages designed to measure the success of a promotional campaign, and
they are commonly allowed in Paid Listings.
Dynamic Content
Dynamic content is
web content such as Search Engine Results Pages (SERPS) that are generated or
changed based on database information or user activity. Web pages that remain
the same for all visitors in every context contain "static content."
Many e-commerce sites create dynamic content based on purchase history and
other factors. Search engines have a difficult time indexing dynamic content if
the page includes a session ID number, and will typically ignore URLs that
contain the variable "?".Search engines will punish sites that use
deceptive or invasive means to create dynamic content.
Flash Optimization
Flash is a vector
graphics-based animation program developed by Macromedia. Most corporate sites
feature Flash movies/animation, yet because search engine Crawlers were
designed to index HTML text, sites that favor Flash over text are difficult or
even impossible for crawlers to read. Flash Optimization is the process of
reworking the Flash movie and surrounding HTML code to be more
"crawlable" for Search Engines.
Gateway Page
Also known as a
doorway page or jump page, a gateway page is a URL with minimal content
designed to rank highly for a specific keyword and redirect visitors to a
homepage or designated Landing Page. Some search engines frown on gateway pages
as a softer form of Cloaking or Spam. However, gateway pages may be legitimate
landing pages designed to measure the success of a promotional campaign, and
they are commonly allowed in Paid Listings.
Geographical Targeting
Geographical
targeting is the focusing of Search Engine Marketing on states, counties,
cities and neighborhoods that are important to a company's business. One basic
aspect of geographical targeting is adding the names of relevant cities or
streets to a site's keywords, i.e. Hyde Street Chicago apartments. Another
important element of geo-targeting is increasing your site's presence on Local
Search engines.
Geographic Segmentation
Geographic
segmentation is the use of Analytics to categorize a site's web traffic by the
physical locations from which it originated.
Google AdSense
Google AdSense is
an ad-serving program operated by Google that provides relevant text, image,
and video-based advertisements to enrolled site owners. Advertisers register
via Google AdWords and pay for ads on a Pay-Per-Click, Cost-Per-Thousand or Cost-Per-Action
basis. This revenue is shared with Google AdSense host sites, typically on a
PPC basis (which sometimes leads to Click Fraud). Google uses its search
Algorithms and Contextual Link Inventory to display the most appropriate ads
based on site content, Query relevancy, ad "quality scores," and
other factors.
Google AdWords
Google AdWords is
the Keyword Submission program that determines the advertising rates and
keywords used in the Google AdSense program. Advertisers bid on the keywords
that are relevant to their businesses. Ranked ads then appear as sponsored
links on Google Search Engine Results Pages (SERPS) and Google AdSense host
sites.
Graphical Search
Inventory (GSI)
Graphical Search
Inventory is the visual equivalent of Contextual Link Inventory. GSI is
non-text-based advertising such as Banner Ads, pop-up ads, browser toolbars,
animation, sound, video and other media that is synchronized to relevant
Keyword queries.
Gray Hat SEO
Gray hat SEO refers
to Search Engine Optimization strategies that fall in between Black Hat SEO and
White Hat SEO. Gray hat SEO techniques can be legitimate in some cases and
illegitimate in others. Such techniques include Doorway Pages, Gateway Pages,
Cloaking and duplicate content.
Hidden Text
Hidden text is a
generally obsolete form of Black Hat SEO in which pages are filled with a large
amount of text that is the same color as the background, rendering keywords
invisible to the human eye but detectable to a search engine Crawler. Multiple
Title Tags or HTML comments are alternative hidden text techniques. Hidden text
is easily detectable by search engines and will result in Blacklisting or
reduced Rank.
Hit
Hit is a somewhat
misleading measure of traffic to a web site. One hit is recorded for each file
request in a web server's access log. If a user visits a page with four images,
one hit will be recorded for each graphic image file plus another for the
page's HTML file. A better measure of traffic volume is the number of
pages/HTML files accessed.
HTML
The acronym HTML
stands for HyperText Markup Language, the authoring language used to create
pages on the World Wide Web. HTML is a set of codes or HTML tags that provide a
web browser with directions on how to structure a web page's information and
features.
Hyperlink
Also known as link
or HTML link, a hyperlink is an image or portion of text that when clicked on
by a user opens another web page or jumps the browser to a different portion of
the current page. Inbound Links with keyword-relevant Link Text are an
important part of Search Engine Optimization Strategy.
Index
An index is a
Search Engine's database. It contains all of the information that a Crawler has
identified, particularly copies of World Wide Web pages. When a user performs a
Query, the search engine uses its indexed pages and Algorithm set to provide a
ranked list of the most relevant pages. In the case of a Directory, the index
consists of titles and summaries of registered sites that have been categorized
by the directory's editors.
Inbound Links
Also known as back
link, backward link, or backlinks, inbound links are all of the links on other
websites that direct the users who click on them to your site. Inbound links
can significantly improve your site's search rankings, particularly if they
contain Anchor Text keywords relevant to your site and are located on sites
with high Page Rank.
Impression
Also known as a
page view, an impression is a single instance of an online advertisement being
displayed. Search engines and ad networks use impression statistics to charge
advertisers on a Cost-Per-Thousand (CPM) basis.
Internet Marketing
On a fundamental
level, Internet marketing is using the Internet to advertise, communicate and
sell goods and services. On an advanced level, Internet marketing is known as
Search Engine Optimization (SEO), which is the use of targeted keywords,
crawler-friendly site architecture, Search Engine Submissions and a
well-developed link network to improve a site's Position, Page Rank and
Click-Through Rate.
Internet Marketing Consultant
Also known as SEO
professionals or SEO specialists, Internet marketing consultants use their
knowledge of Search Engine Optimization Strategy to improve their clients'
Position and Page Rank.
Internet Promotion
Also known as
search engine promotion, website marketing or website promotion, Internet
promotion refers to all methods employed by a company or individual to promote
a website and increase its Position and Page Rank.
Keyword
Also known as
search terms or query terms, keywords are the word(s) or phrase(s) a user
enters into a search engine's Query box. A Search Engine Results Page (SERP)
ranks indexed sites according to how relevant the Search Engine deems them to
the searched keywords. One of the most important SEO Strategies companies can
employ is to optimize their site pages with content that contains targeted
keywords relevant to their products or industry.
Keyword Marketing
Keyword marketing
is the use of keyword-optimized content and keyword-specific Link Text to
emphasize a site's relevancy to those terms and thereby increase Rank for
related web queries. Keyword marketing can also be done through keyword-based
ad programs such as Google AdSense. Keyword marketing is an essential component
of Search Engine Optimization.
Keyword Submission
Keyword submission
is an all-inclusive term for the keyword research/selection, bid cost
assessment and budgeting that companies undertake to begin Pay-Per-Click
keyword campaigns with advertising networks such as Google AdWords, Yahoo!
Sponsored Search and Microsoft AdCenter.
Landing Page
The landing page is
the page on which a visitor "lands" after clicking a search engine
listing, email link, Banner Ad, Cost-Per-Click ad, or other ad/link. The
landing page can be a site's homepage, but is usually a page designed to appeal
to users who Click-Through a specific ad or link. Landing pages are also used
to monitor site traffic and measure an advertising campaign's success.
Well-designed landing pages that are relevant to a user's keyword query will
improve Conversion Rates and play a critical role in Search Engine Marketing.
Link
Also known as
hyperlink or HTML link, a link is an image or portion of text that when clicked
on by a user opens another web page or jumps the browser to a different portion
of the current page. Inbound Links with keyword-relevant Link Text are an
important part of Search Engine Optimization Strategy.
Link Baiting
Link baiting is the
creation of content that incites users to link to your page from another
website. The types of link bait vary tremendously, but they include highly
informative articles or news stories, useful resources and sometimes
controversial or sensationalistic content. Link baiting is a White Hat SEO
technique used to help a site improve its Link Popularity and Page Rank. Some
sites use link baiting as the centerpiece of a Website Marketing campaign.
Link Exchange
A link exchange is
a quid pro quo arrangement or reciprocal link exchange between two sites.
Reciprocal links usually lead to the home page of the associate site.
Link Farm
A link farm is a
webpage or group of webpages that exist solely to increase the number of
Backlinks in a site's link network. A link farm is meant to increase a site's
PageRank or popularity and thus improve its search engine Position. However,
link farms are considered a form of Spam and sites that rely on them are
penalized by search engines.
Link Popularity
Link popularity is
the measure of how popular a webpage is by the number of Backlinks it has.
However, link popularity is not solely a matter of quantity. Page Rank is
achieved when Backlinks are located on reputable, relevant sites rather than
so-called Link Farms. Most search engines use link popularity as a factor in
their Algorithmic Results.
Link Text
Also known as
anchor text, link text is the visible, clickable text between the HTML anchor
andtags. Clicking on link text activates a Hyperlink to another web site. Link
text is very important in Search Engine Optimization because search engine
algorithms consider the hyperlink keywords as relevant to the Landing Page.
Listings
Listings are the
indexed sites that appear in ranked order on a Search Engine Results Page in
response to a user Query.
Local Search
Local search refers
to both the addition of geographical keywords (cities, streets, etc.) to Search
Terms and the use of Yellow Pages-type Search Engines such as Google Maps,
Yahoo! Local and AskCity to find business services in a particular zip code.
Search Engine Placement Services use local SEO to help traditional "brick
and mortar businesses" connect with customers in their community.
Marketing Analytics
Marketing analytics
is a branch of Analytics concerned specifically with marketing-related
information from organic and paid search engine traffic, such as Unique
Visitors, keyword-generated sales, Cost-Per-Click advertising, Click Fraud,
Search Engine Marketing, etc.
Meta Description Tag
Also known as a
description Tag, a meta description tag is a short HTML paragraph that provides
search engines with a description of a page's content for search engine Index
purposes. The meta description tag is not displayed on the website itself, and
may or may not be displayed in the search engine's listing for that site.
Search engines are now giving less importance to meta description tags in lieu
of actual page content.
Meta Keywords Tag
A meta keywords tag
provides search engines with a list of keywords that are relevant to a webpage.
This can improve search engine Rank for a page by ensuring it's properly
indexed. However, search engines are now giving less importance to meta
keywords tags in lieu of actual page content.
Meta Robots Tag
A meta robots tag
(named for a search engine Crawler or Robot) lets page authors prevent their
webpages from being added to a search engine's Index. Alternatives to a meta
robots tag are Robots.txt files and password protection.
Meta Search Engine
A meta search engine
derives its listings by running user queries through multiple other search
engines and then summarizing the results. A meta search engine does not
maintain its own Index. Listings are displayed by meta search engines either in
aggregate or categorized by search engine source. An example of a meta search
engine is Dogpile.com.
Meta Tags
Meta tags are HTML
tags placed in a webpage that contain information for Crawlers and web
browsers. Types of meta tag information include page descriptions (Description
Tag), page-relevant keywords (Meta Keywords Tag), whether a page can be indexed
(Meta Robots Tag), copyright, page refresh dates and redirection instructions.
Natural Listings
(or Natural Optimization)
Also known as
organic listings, natural listings are webpage listings that appear on a Search
Engine Results Page solely because the search engine Algorithm deems them
relevant to the Query. Natural listings can contain Paid Listings, but only if
they fulfill the same requirements as natural listings. The best way to improve
a site's natural listing Position is through Natural Search Engine Optimization.
Natural Search Engine Optimization
Also known as
natural optimization, organic search engine optimization or white hat SEO,
natural search engine optimization is the use of keyword-focused copy and tags,
Crawler-friendly site architecture, Search Engine Submissions and a quality
Backlinks network to improve a site's Position, Page Rank and Click-Through
Rate. Because about 80% of web users look at Natural Listings first, natural
SEO offers a much greater chance of long-term business success than Paid
Listings or Pay-Per-Click ad campaigns.
Optimization Services
Also known as
Internet promotion, site optimization, or search engine placement service,
optimization services are all of the methods a Search Engine Optimization
Company uses to improve a site's Position and Page Rank and increase its
Click-Through Rate and Conversion Rate.
Organic Listings
(or Organic Optimization)
Also known as
natural listings, organic listings are webpage listings that appear on a Search
Engine Results Page solely because the search engine Algorithm deems them
relevant to the Query. Organic listings can contain Paid Listings, but only if
they fulfill the same requirements as organic listings. The best way to improve
a site's organic listing Position is through Natural Search Engine Optimization.
Outbound Links
Outbound links are
all links from a particular webpage that lead to other pages, including pages
in the same domain. An excessive number of outbound links can damage a site's
Search Engine Positioning because a Spider may perceive it as a Link Farm.
Page Rank (or PR)
PageRank is a link
analysis algorithm developed by Google founders Larry Page and Sergey Brin. A
number from one (lowest) to ten (highest) is assigned to a webpage as a measure
of its importance, specifically the likelihood that a user will arrive at that
page by randomly clicking Links. PageRank is not the same thing as Rank.
Paid Inclusion
Paid inclusion is
an advertising program offered by some search engines in which a page is
guaranteed inclusion in the Index in exchange for a fee. Unlike Paid Placement,
the rank of paid inclusion pages is determined solely by the search engine
Algorithm. Paid inclusion sites may or may not be labeled as advertisements
depending on Search Engine policy.
Paid Listings
Paid Listings, as
opposed to Natural Listings or Organic Listings, are sites that appear on a
Results Page because money was paid to the search engine for inclusion and/or
position. Paid listings is used as an all-inclusive term for the practices of
Paid Inclusion and Paid Placement.
Paid Placement
Paid placement is a
program in which advertisers' listings are guaranteed to appear on a Results
Page when particular Keywords are searched. The ranking of paid placement
listings is determined by competitive bidding. Unlike Paid Inclusion listings,
paid placement listings are usually displayed separately from Natural Listings
and are labeled as advertisements or sponsored links. Google and Yahoo! Search
Marketing (formerly Overture) are two of the largest paid placement search
networks.
Pay-Per-Click (PPC)
Also known as
cost-per-click or pay-for-performance, pay-per-click is an advertising revenue
system used by search engines and ad networks in which advertising companies
pay an agreed amount for each click of their ads. This Click-Through Rate-based
payment structure is considered by some advertisers to be more cost-effective
than the Cost-Per-Thousand payment structure, but it has at times led to Click
Fraud.
Position
Also known as rank,
position is the place a website occupies relative to the first listing on an
Algorithmic Results page in response to a Keyword query. The first page
displays Listings in the one through ten positions, the second page eleven
through twenty, etc. Businesses trying to get their site into a top ten
position will often employ a Professional Search Engine Optimization company.
Consumer studies have shown that most search engine users click only on sites
that occupy the top ten positions.
Position Reporting
Position reporting
is the monitoring of daily changes in search engine Position for indexed URLs
that have been optimized for specific keywords by a Search Engine Optimization
Company. Position reporting is also used to generate a Search Engine Ranking
Report.
Professional Search Engine Optimization
Professional search
engine optimization is the modification of a website by an SEO company in order
to increase its Position and Page Rank and improve its Click-Through Rate and
Conversion Rate.
Query
A query is a
question or instance of questioning. A search engine query is a user's request
for the information (i.e. webpages) in a search engine's Index that is most
relevant to a Keyword or set of Search Terms. Query is sometimes used to mean
the actual keywords a user enters in a search box.
Rank
Also known as
position, rank is the place a website occupies relative to the first listing on
an Algorithmic Results page in response to a Keyword query. The first page
displays Listings in the one through ten positions, the second page eleven
through twenty, etc. Businesses trying to get their site into a top-ten rank
will often employ a Professional Search Engine Optimization company. Consumer
studies have shown that most search engine users click only on sites that
occupy a top-ten rank.
Reciprocal Link
Exchange
A reciprocal link
exchange is a quid pro quo arrangement or link exchange between two sites.
Reciprocal links usually lead to the home page of the associate site.
Registration
Also known as
search engine registration or search engine submission, registration is the
submission of a URL to a Directory or Search Engine for inclusion in its Index.
Registration is usually free but can also require payment. Registration is a
basic but important part of Search Engine Optimization.
Results Page
Also known as
search engine results page, the results page is the collection of ranked
Listings displayed in response to a search engine Query.
Robot
Also known as
Crawler or Spider, a robot is a search engine program that "crawls"
the web, collecting data, following links, making copies of new and updated
sites, and storing URLs in the search engine's Index. This allows search
engines to provide faster and more up-to-date listings.
Robots.txt
Also known as robots
exclusion protocol, Robots.txt is a text file stored in a site's root directory
that tells a search engine Crawler which site pages and sub-folders should not
be included in the search engine Index. However, there is no guarantee that a
Crawler will comply with this request. Robots.txt is an alternative to a Meta
Robots Tag or password protection.
SEO Professional
Also known as
Internet marketing consultant or SEO specialist, SEO professionals use their
knowledge of Search Engine Optimization Strategy to improve their clients'
Position and Page Rank.
SEO Services
SEO services are
all of the tools used by a Professional Search Engine Optimization company,
including Analytics and Keyword Marketing.
SEO Specialist
Also known as
Internet marketing consultant or SEO professional, SEO specialists use their
knowledge of Search Engine Optimization Strategy to improve their clients'
Position and Page Rank.
SEO Strategies
SEO strategies are
the techniques used in Search Engine Optimization to improve a site's Position
and Page Rank and increase its Click-Through Rate. A few SEO strategies are
keyword research and content writing, optimized HTML code, and improved
Geographical Targeting.
Search Engine
A search engine is
a website that enables users to Query an Index of stored webpages gathered by a
Crawler for information relevant to specific criteria expressed via a Keyword
or Search Terms. The Rank of information/websites on the corresponding Search
Engine Results Pages is determined by relevancy as measured by the search
engine's Algorithm and/or payment made to the search engine by indexed sites.
Sites ranked solely by relevancy are known as Natural Listings or Organic
Listings in contrast to Paid Listings.
Search Engine Marketing (SEM)
Search engine
marketing is an inclusive term for all techniques used to market a website via
search engines, including Pay-Per-Click advertising and Natural Search Engine
Optimization.
Search Engine Marketing Professional Organization (SEMPO)
The Search Engine
Marketing Professional Organization (SEMPO) is a non-profit professional
association founded in 2003 to increase awareness of the benefits of search
engine marketing and provide educational resources to members and consumers.
Search Engine Optimization (SEO)
Search engine
optimization is the modification of a website for the purpose of improving its
natural Rank on Search Engine Results Pages. This is done through a combination
of SEO strategies such as directory and search engine Submission, website
optimization, content writing and improved Link quality. Please see our SEO services for details.
Search
Engine Optimization Company (SEO Company)
A search engine
optimization company employs SEO Strategies to improve a website's Search
Engine Placement.
Search Engine Optimization Consultants
Also known as SEO
professionals or SEO specialists, search engine optimization consultants
analyze a website's Position and Keyword strength and offer solutions for
improvement.
Search Engine Optimization Software Systems
Search engine
optimization software systems enable marketers to generate site data and
automatically customize Submission schedules. However, automated submissions
should generally be avoided in favor of submissions catered to each search
engine's rules.
Search Engine Optimization Strategy
Search engine
optimization strategy refers to the specific optimization plan an SEO company
employs for the site promotion of an individual client.
Search Engine Placement
Search engine
placement means the tactics used by Site Optimization firms to improve their
clients' Rank. The term search engine placement is sometimes used to mean the
Position of a website on a Results Page.
Search Engine Placement Services
Also known as
Internet promotion, optimization services or site optimization, search engine
placement services are all of the methods a Search Engine Optimization Company
uses to improve a site's Position and Page Rank and increase its Click-Through
Rate and Conversion Rate.
Search
Engine Positioning
The term search
engine positioning can be used in two different ways. The first is to describe
the ordering process of indexed websites being ranked by a search engine
Algorithm in response to a Query. The second refers to the use of Search Engine
Optimization to achieve a higher search engine Position.
Search Engine Promotion
Also known as
Internet promotion, website marketing or website promotion, Internet promotion
refers to all methods employed by a company or individual to promote a website
and increase its Position and PageRank.
Search Engine Ranking Report
A search engine
ranking report is a monthly, weekly or daily report of the Position of a
company's website Listing in relation to their top Keywords. Position Reporting
enables companies to monitor the success of an SEO strategy or Cost-Per-Click
advertising campaign.
Search Engine Registration
Also known as
search engine submission or web submission, search engine registration is the
submission of a URL to a Directory or Search Engine for inclusion in its Index.
Registration is usually free but can also require payment. Search engine
registration is a basic but important part of Search Engine Optimization.
Search Engine
Results Page (SERPs)
Also known as a results
page, the search engine results page is the collection of ranked Listings
displayed in response to a search engine Query.
Search Engine Submission
Also known as
search engine registration or web submission, search engine submission is the
submission of a URL to a Directory or Search Engine for inclusion in its Index.
Registration is usually free but can also require payment. Search engine
submission is a basic but important part of Search Engine Optimization.
Search Terms
Also known as
keywords or query terms, search terms are the word(s) or phrase(s) a user
enters into a search engine's Query box. A Search Engine Results Page (SERP)
ranks indexed sites according to how relevant the Search Engine deems them to
the search terms that were queried. One of the most important SEO Strategies
companies can employ is to optimize their site pages with content that contains
targeted search terms relevant to their products or industry.
Shopping Search
Shopping search
engines or search engines with a shopping feature (such as Google Product
Search, formerly known as Froogle) allow users to comparison shop by providing
lists of sellers and prices in response to a product Query. Some shopping
search sites require Paid Inclusion or offer Paid Placement.
Site Optimization
Also known as
Internet promotion, optimization services or search engine placement service,
site optimization refers to all of the methods a Search Engine Optimization
Company uses to improve a site's Position and Page Rank and increase its
Click-Through Rate and Conversion Rate.
Spam
Spam refers to any
and all Search Engine Marketing techniques that violate search engine
guidelines or attempt to gain increased Rank for a site using content that is
irrelevant, deceptive or of little value to users. Types of spam include Hidden
Text, content that contains nonsensical Keyword repetition, deceptive Cloaking
or numerous Doorway Pages that redirect users to the same Landing Page. If a search
engine detects spamming the offending site will be Blacklisted or lose
Position. Spam is a Black Hat SEO technique.
Spider
Also known as
Crawler or Robot, a spider is a search engine program that "crawls"
the web, collecting data, following links, making copies of new and updated
sites, and storing URLs in the search engine's Index. This allows search
engines to provide faster and more up-to-date listings.
Submission
Also known as
search engine registration or search engine submission, submission is the
providing of a URL to a Directory or Search Engine for inclusion in its Index.
Submission is usually free but can also require payment. Submission is a basic
but important part of Search Engine Optimization.
Title Tags
A title tag is an
HTML tag which contains a sentence of text describing the contents of its
associated webpage. Title tags are a very important part of Search Engine
Optimization because they are frequently used as the text links that lead to
sites from a search engine's Results Page. The best title tags contain
strategic keywords that will help a site be indexed properly and appeal to
human search engine users.
Three-Way Link
Exchange
A three-way link
exchange is a Reciprocal Link Exchange established between three domains.
However, unlike a two-way link exchange, not all three sites link to each
other. Page A links to Page B and Page B links to Page C and Page C links to
Page A. Page B does not post a reciprocal link to Page A and Page C does not
post a reciprocal link to Page B. Three-way link exchanges are used by owners
of multiple websites to increase the Link Popularity and Page Rank of new or
smaller sites.
Unique Visitor
Unique visitor is a
web traffic measuring term which means the registering of at least one hit on
one page of a web site from a unique IP address during a specified report
period (typically anywhere from twenty-four hours to a month). A subsequent
hit(s) by the same IP address is not counted as a unique visitor during that
report period. Unique visitor count can be an effective way of measuring the
success of an SEO strategy.
Web Analytics
Web analytics is a
branch of Analytics that uses web traffic records to study the behavior of
website visitors. Data such as Unique Visitors, Hits, page views, and the
connection between Landing Pages and Conversion Rates are used to improve a
website or marketing campaign.
Website Marketing
Also known as
Internet marketing, website marketing is using the Internet to advertise,
communicate and sell goods and services. On an advanced level, website
marketing is known as Search Engine Optimization (SEO), which is the use of
targeted keywords, crawler-friendly site architecture, Search Engine
Submissions and a well-developed link network to improve a site's Position,
Page Rank and Click-Through Rate.
Website Optimization
Also known as
search engine optimization, website optimization is the modification of a
website for the purpose of improving its natural Rank on Search Engine Results
Pages. This is done through a combination of optimization strategies such as
directory and search engine Submission, Keyword Marketing and improved Link
quality.
Website Promotion
Website promotion
refers to the marketing aspects of Search Engine Optimization, such as Keyword
Submission, Paid Inclusion, and other techniques to increase a site's exposure.
Website Promotion
Services
Also known as
search engine marketing, website promotion services is an inclusive term for
all techniques used to market a website via search engines, including
Pay-Per-Click advertising and Natural Search Engine Optimization.
Website Submission
Also known as
search engine registration or search engine submission, website submission is
the submission of a URL to a Directory or Search Engine for inclusion in its
Index. Registration is usually free but can also require payment. Website
submission is a basic but important part of Search Engine Optimization.
White Hat SEO
Also known as
natural search engine optimization or organic search engine optimization, white
hat SEO is the legitimate use of keyword-focused copy and tags,
Crawler-friendly site architecture, Search Engine Submissions and a quality
Backlinks network to improve a site's Position, Page Rank and Click-Through
Rate. White hat SEO does not involve the use of Cloaking, Spam or any other
Black Hat SEO techniques.
XML
XML is an acronym
for Extensible Markup Language, a simple and flexible text-based programming
language used in conjunction with HTML. XML is useful for data exchange and the
creation of customized tags.
XML Feed
An XML feed is a
form of Paid Inclusion or Search Engine Submission in which an XML document is
used to provide a search engine with information about multiple web pages. An
XML feed is particularly useful for multimedia sites or database sites that
draw a variety of relevant search queries.
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